Consumer Behavıor (ENG) — 2024-2025 Ara Çıkmış Sınav

1. Which of the following is responsible for controlling the flow of information to the other members such as the members of the family, the members of the classroom or the members of a friendship gang? A) Gatekeeper B) Influencer aof.sorular.ne Decider ‚sOr D) User E) Maintainer

2. The companywide generation of market intelligence pertaining to current and future consumer needs, dissemination of the intelligence across departments, and companywide responsiveness to it. Which of the following is the term that its definition is given above? A) Customer satisfaction aof.sorular.ne B) Perceived value C) Market orientation D) Customer loyalty E) Market intelligence

3. Which of the following explains the situation when our eyes and minds seek out and notice only information that interests us? A) Similarity B) Selective perception C) Selective exposure ar.net aof.sor D) Closure E) Selective retention

4. The process of selecting, organising and interpreting information inputs to produce meaning is called ----. Which of the following completes the blank above correctly? A) Satisfaction B) Loyalty aof.sor ar.net C) Expectation D) Value E) Perception

5. Which of the following is not a distinct type of consumption the Classification Scheme? A) Consuming as integration B) Consuming as classification C) Consuming as experience D) Consuming as play E) Consuming as being