2021–2022 Ara Sınavı Çıkmış Soruları

1. In a a perception process, which of the following step comes after attention? A) Exposure B) Response C) Stimulus organisation D) Stimulus selection E) Interpretation

2. The process of selecting, organising and interpreting information inputs to produce meaning is called -----. Which of the following completes the blank above correctly? A) Perception B) Satisfaction C) Expectation D) Value • Loyalty

3. Which of the following is not one of the operationalized indicators of customer loyalty? A) Proportion of purchase or expenditure B) Satisfaction of employees Repeat of patronage or buying frequency D) Duration of patronage, or commitment to the same brand E) Sequence of purchases

4. - is the blend of needs that is expected to be satisfied by consuming a product. Which of the following completes the blank above correctly? A) Consuming as play B) Production r.net C) Consuming as classification D) Need set E) Consuming as integration

5. The companywide generation of market intelligence pertaining to current and future consumer needs, dissemination of the intelligence across departments, and companywide responsiveness to it. Which of the following is the term that its definition is given above? A) Customer satisfaction B) Market orientation rular.net C) Perceived value D) Market intelligence E) Customer loyalty