Consumer Behavıor (ENG) — 2020-2021 YO Çıkmış Sınav

1. Which of the following household roles is responsible for engaging in the actual transaction or purchase? A) Decider B) Buyer lar.ne C) Preparer D) User E) Maintainer

2. Which of the followings is a commitment to re-buy or re-patronage a preferred product, service or brand? A) Market orientation B) Market intelligence C) Customer satisfaction D) Customer loyalty E) Perceived value

3. ---- refers to the fact that we often group stimuli to form a unified picture or impression, making it easier to process them. Which of the following completes the blank above correctly? A) Principle of proximity B) Principle of similarity C) Selective retention D) Principle of closure E) Figure-ground principle

4. Which of the followings is defined as the internal state of tension caused by disequilibrium from an ideal or desired state? A) Want B) Motive C) Tension D) Need E) Fulfillment

5. Which of the followings is an example to extrinsic motivation? A) Social status B) Curiosity C) Pride D) Sense of achievement E) Interest