Busıness Communıcatıon (ENG) — Ünite 5 Soru-Cevap

Corporate Communication is divided into three categories:

• Management communication: Communication of managers at different ranks with internal and external target groups.
•  Marketing communication: Marketing communication focuses on advertisements, personal sales, sponsorship and direct mailing.
• Organizational communication: Within the context of organizational communication, there is public relations, investor relations, corporate advertisements, internal communication and employee communication.

Corporate communication has four objectives:

• Corporate communication aims to reach all people both inside and outside of the corporation.
• Corporate communication is a long-term process.
• Corporate communication makes the facts apparent and aims to display messages without exaggerating.
• Other corporations, pressures and directives of the public and media have a forcing effect in actualizing corporate communication.

• Identifying corporate communication strategy
• Defining target mass and stakeholders
• Designing communication tools
• Measuring the results of communication activities
• Selection or training of communication specialists

• Reputation Management
• Image Management
• Supporting Corporate Policies
• Providing Information to Stakeholders
• Publicity
• Managing the Relations with Noncustomer Stakeholders
• Managing the Relations with All Stakeholders
• Supporting Marketing and Sales

Lobbying is a wide-scope political activity domain that utilizes lobby activities which integrate organized, continuous and creative actions that are executed by hired professional lobbyists, representatives of pressure groups, state agencies, public relations implementers, lawyers, retired bureaucrats etc. in relation to public opinion, pressure groups, companies or lobbies, in line with both their interests within the country and general interests of their countries, in national or international dimension, towards executive, legislative and judicial powers to the end of adopting and without diverting from ethical framework supporting the laws to realize aspired desires or opposing and even changing the laws that conflict with interests.

• Mastery in subject matter
• Being flexible and creative
• Providing accurate and consistent data
• Being simple and comprehensible
• Making friends
• Knowing your competitors
• Being realistic
• Building cooperation
• Taking the local into consideration
• Acknowledging

Accessing those who hold the decision making power,

Investigating the past,

Correct timing,

Communication skills,

Awareness on political procedure,

Public interest,

Gaining the support of the lead names in society (opinion leaders),

Setting the target in an efficient manner,

Sharing positive news on lobbying activities in the media,

Recognizing and understanding the state structure

1. Natural Disasters
2. Mechanical Problems
3. Human Errors
4. Managerial Decisions or Indecisions

• They have huge effects and are influential on a large population.
• They trigger high-economic costs and dominate classical prevention talents.
• They cause unprecedented, comprehensive and interrelated problems and impact vital resources.
• Because of multidimensional reflection phenomenon, they create a snowball dynamic effect.
• Emergency systems like old and unused damaging methods react against false traces.
• Within this emergency process, excessive ambiguity does not vanish.
• In due course threats can go through transformation.
• Clustering comes to the stage.
• Serious communication problems emerge with reliable corporations, society, media and victims.
• All kinds of vital risks may be of question.

• In general, it can never be known or projected truly and clearly (ambiguity).
• They change in time.
• It is a manageable fact.
• They create negative effects on the result.

• technical approaches
• socio-culture based strategies

Risks refer to all kinds of events or situations that would prevent the corporation to realize its objectives.

As a concept, reputation symbolizes trust, respectability and credibility and in English language it also refers to fame, glory and recognition.

1. Uniting facts adopted by the society or individuals.
2. Criteria that are deemed to meet the social needs of a society and to promote individuals’ wellbeing.
3. Judgments that relate not only to consciousness but also to feelings and excitements.
4. Instincts in the consciousness of individuals that steer human behaviors.
5. A value holds in itself norms but unlike norms values exhibit a more general and abstract character than norms.

• Do you have a more important task than managing your reputation?
• Which processes do you use in managing your reputation?
• Who is in charge of this process?
• How do you measure your performance?

• corporate philosophy
• corporate design
• corporate behavior
• corporate communication

Corporate philosophy is the opinion of a corporation about itself. Corporate philosophy consists of the value, attitude, norms, objective and date of the corporation.

Corporate behavior involves attitude and behaviors of individuals and groups that are active in a corporation. All of the social, economic, political behaviors aimed at the surroundings of a corporation or society are treated within the corporate behavior category.

The goal of corporate culture is uniting all employees around a common target by laying a favorable ground for the exchange of aims, values, beliefs and attitude.

• Social activities
• Support of society
• Education
• Award ceremony
• Relaxation
• Slogan, logo
• News bulletins
• Dressing norms