Explain the reasons of inventory decisions.
Inventory Decisions: Companies in a supply chain keep inventories mainly because of the reasons stated as below:
• Uncertainties in demand and supply: Companies keep inventories as a precaution for unexpected changes in demand and supply. Inventory kept above the expected level of demand is defined as the safety inventory and is used to satisfy the demand if demand happens to be above expectations.
Economies of scale: Materials and products are bought at large quantities due to fixed order and transportation costs and to benefit from quantity discounts. The inventory used to satisfy demand between receipts of supplier shipments is defined as the cycle inventory.
• Production smoothing: If demand varies at different periods, companies sometimes produce more than the demand at low demand seasons and use the remaining inventory at high demand seasons if production capacity is insufficient. The inventory built up at low demand seasons and used up at high demand seasons is defined as the seasonal inventory.
• Anticipations about price changes: Companies sometimes buy more than what they need if they anticipate a price increase in the near future.
Companies need to decide when, how much and which materials to order or produce for replenishing their inventories to satisfy customer demand at minimum cost. Inventory decisions are also affected by the supply chain strategy. If a supply chain aims to be a responsive one, then higher amounts of inventory should be kept at closer locations to customers to increase customer service levels. However, keeping inventory brings a cost to the company. Thus, a
company that aims to be an efficient one might choose to work with lower levels of inventories.
Transportation Decisions: Decisions about the movement of products between the facilities in the supply chain are in scope of the transportation decisions. Which mode of transportation (air, truck, rail, ship, pipeline or electronic transportation) to use, which routes should be selected, what should
be the logistics network between the facilities, should the products be shipped directly to the customers or should different distributors be used, should a third party logistics company be utilized or should logistics operations be done with in-house vehicles, are some of the decisions that need to be made related to transportation operations. Each of these decisions are also related with the supply chain’s strategy. For example, if responsiveness is more important for the company then airways can be used as a mode of transportation which is much
faster than the other modes but also more costly. On the other hand, if efficiency is more important, to decrease the costs, railways, ships or trucks can be used rather than using airways, since they are cheaper but delivery takes a longer time.
Information Decisions: Information systems have a significant effect in the coordination between different parties in the supply chain. A healthy and fast communication between the members of the supply chain is critically important for smooth completion of the operations. In order tomake good decisions, companies need to have the necessary information as quickly and as correctly
as possible. Information systems is the backbone of the supply chains. What type of information systems to use, which companies should share what
kind of information with the others, how should the information be communicated are some of the critical decisions related to information systems in supply chains. A good information system can help the supply chains to be responsive and efficient at the same time. With the growing technology in today’s world, there are different information systems that are utilized by the companies. Electronic Data Interchange (EDI) systems, Internet, Enterprise
Resource Planning (ERP) systems, Supply Chain Management (SCM) systems, Barcode and Radio Frequency Identification (RFID) systems are some of the mostly used information systems in supply chains that help companies make better decisions and continue their operations in a better and faster manner.
Sourcing Decisions: Sourcing can be defined as the processes to obtain or buy goods or services. Sourcing is concerned with what needs to be purchased, where it should be purchased from, when and why it should be purchased. There are various decisions related to sourcing in supply chains. Supplier selection and evaluation, outsourcing, supplier contracts, single or multiple sourcing are some of these decisions. Quality, timeliness in delivery, price, reliability, past performances, technical competency, research and innovation capabilities, guarantee and return policies, production capacity and flexibility are some of the major factors that affect supplier selection. Supply chain members need to evaluate their suppliers and make decisions regarding which suppliers to work
with for what types of products, what types of contracts to make with them and how to improve the relations with suppliers. Suppliers are an integral part of the supply chain and a good relationship with the suppliers is critically important for the success of the supply chain. Supply chain decisions are also related with the supply chain strategy. If responsiveness is more important for the supply
chain, then suppliers which are faster and more flexible in delivery might be chosen even if they are more expensive. However, if efficiency is more important, then lower price suppliers can be more suitable to work with. In addition, some companies choose to work with a few number of suppliers and
build strong relationships with them, while others choose to buy from many different suppliers at the same time to distribute the risk. Supplier selection
is one of the most critical decisions for a company and the choice of a wrong supplier might hurt the supply chain significantly.
Pricing and Marketing Decisions: Pricing is an important decision that affects the customers whether to buy the product or not. Pricing decisions will directly affect the demand and the sales of the company, which later on affect all the other production, distribution, inventory or sourcing related decisions. Pricing and marketing decisions can be used as very effective strategies to increase supply chain profitability. Depending on the customer expectations and supply chain
capabilities, prices can be increased or decreased at different times in order to match supply and demand. For example, if demand is higher than the production capacity, then prices can be increased to obtain more profit from sales. On the other hand, if demand is lower than expected and if there is excess inventory at hand, prices can be decreased in order to sell the inventory at hand and obtain
some revenue. This is a general procedure that can be observed in fashion retail stores. It is commonly seen that there are certain discounts at certain unsold items especially at the end of the sales season. Promotions also affect the customer behaviors and companies commonly use these strategies to attract
customers at certain periods. Different pricing and revenue management strategies are commonly used by different companies in order to increase
their profits. Dynamic pricing approaches used by airlines or hotels are just a few examples of such strategies. Companies devise their own strategies depending on their supply chain strategy. For example, some companies, like BİM and A101 markets in Turkey, employ everyday low pricing strategy but they generally have low product availability. Other companies might use other
strategies like high-low price strategy but they generally have higher product availability with higher varieties. Most of the decisions stated above are actually
related with each other. A decision about one of the factors might affect the decisions about others. Improving one part of the system without considering others might lead to unwanted results. For example, if the prices are decreased in order to increase sales, it might lead to higher revenues at first, however, it will also require higher inventories and higher manufacturing and transportation
costs. In addition, the production capacity might not be enough to satisfy the increased demand, leading to stock-outs and unhappy customers in the system. Thus, a supply chain system need to analyze all of these decisions together in an
interrelated setting using a systems approach. For example, the facility location decisions should also consider transportation, distribution and inventory decisions as well among others, since different routes and distribution strategies will be required depending on the facility locations. Similarly, if the pricing strategy is changed, the production inventory and sourcing decisions will
all be affected. A supply chain manager needs to understand the effects of the decisions on all parts of the supply chain and make these decisions accordingly in order for the supply chain to be successful.
Seasonal inventory is the inventory built up at low demand seasons and used up at high demand season.
Quality, timeliness in delivery, price, reliability, past performances, technical
competency, research and innovation capabilities, guarantee and return policies,
production capacity and flexibility are some of the major factors that affect supplier selection.