In the Holt-Winter method, initial seasonal factors, initial trend prediction, and initial smoothing value for the last period of the previous year (the last quarter for quarterly data, and December for monthly data) are needed from the observation interval.
There are two processes followed in finding these values. In the first process;
- The initial seasonal factors are taken as 1. If the data is quarterly, the initial seasonal factor values will be F0 = F-1 = F-2 = F-3 = 1.
- The initial trend estimate b0 is taken equal to zero.
iii. The initial smoothing value (S0) is selected equal to the actual value for the last period of the first year. This value is the last quarter of the year preceding the observed time frame for quarterly data. For instance, if the data range consists of quarterly observations between 2016 and 2023, the value (S0) corresponding to the last quarter of 2015 will be equal to the actual value for the fourth quarter of 2018. Then, it will be as S0 = Y4.
In the second process, the following steps are followed:
- Seasonal factors are calculated using data from the first two years (or more). These values will be seasonal factors for the periods of the year preceding the data range.
- The data for the first two (or more) years are seasonally adjusted by the seasonal factors calculated in step-1. Let’s define the seasonally adjusted time series as dt. By using these data, dt = α + βt + εt linear trend model parameters are estimated by least squares method, and b0 = ˆβ value is taken into account as the initial value for the trend.
iii. The initial smoothing value (S0) is ˆα the intercept coefficient of the linear trend model whose parameters are estimated with the seasonally adjusted data in Step-2, and the seasonal factors calculated in Step-1, corresponding to the most recent period (the last quarter for quarterly data, and December for monthly data) is found by multiplying the seasonal factor value.